Analyzing The Critical Factors for Humanitarian Response on Flood-Related Disaster

Authors

  • Puteri Fadzline Muhamad Tamyez Faculty of Industrial Management, Universiti Malaysia Pahang, Malaysia
  • Natalie Christiane Isabella Gerth ESB Business School, Reutlingen University, Germany
  • Abdul Rahman Zahari College of Business Management and Accounting, Universiti Tenaga Nasional, 26700 Pahang, Malaysia
  • Mohd Nizam Abdul Rashid UMP Technology Sdn Bhd, Pahang, Malaysia

DOI:

https://doi.org/10.15282/ijim.10.1.2021.6057

Keywords:

Flood, Flood disaster management, Disaster communication, Humanitarian logistics

Abstract

Every year, thousands of people in Malaysia have to be moved out and be relinquished from their homes due to heavy rainfall and poor irrigation system that led to a flood situation especially on monsoon season. Thus, the current study aims to concentrate on the two central aspects of disaster management in the context of flood disaster management in Kuantan, Pahang by the means of a mixed-method approach. The effectiveness of communication mechanisms in the case of floods is assessed with quantitative analysis using descriptive design. On another note, this study also takes a closer look at the underlying logistical framework found in flood disaster contexts and identifies its critical success factors via a qualitative research technique. Using thematic analysis, in-depth semi-structured interviews are analysed to arrive at conclusions regarding the critical success factors. Findings on the effectiveness of disaster communication indicated that the communication between authorities, agencies, non-government organizations and flood victims are still in need of improvement particularly related to emergency updates and increasing community awareness on the right actions for upcoming floods. The study also proved that coordination, communication, knowledge, and preparedness are the critical success factors for humanitarian response in the case of flood management. It is vital to protect the communities from flood disaster; hence, a clear and precise standard operating procedure needs to be in place and must be integrated among all related agencies which will benefit the stakeholders.

Author Biographies

Puteri Fadzline Muhamad Tamyez, Faculty of Industrial Management, Universiti Malaysia Pahang, Malaysia

Puteri Fadzline bt Muhamad Tamyez is currently the Deputy Dean of Research and Postgraduate Studies in Faculty of Industrial Management, Universiti Malaysia Pahang. She graduated from Universiti Technology MARA, Shah Alam, with a PhD in Business Management and from Universiti Sains Malaysia, Penang with BSc and MSc degrees in Bioresources, Paper and Coating Technology under the School of Industrial Technology. Prior to Universiti Malaysia Pahang, she had accumulated industrial experiences in the furniture and wood flooring industry for 4 years. At both companies, she is responsible for matters related to Quality Control and Production processes. Her research interests are Business Management, Innovation Management, Product Management, and Research Methodology. She can be contacted at Faculty of Industrial Management, Universiti Malaysia Pahang, Lebuhraya Tun Abdul Razak, 25300, Kuantan, Pahang, via email at fadzline@ump.edu.my or phone at +09-549 2445.

Natalie Christiane Isabella Gerth, ESB Business School, Reutlingen University, Germany

Natalie Christiane Isabella Gerth is a former Business Engineering student at ESB Business School, Reutlingen University.

Abdul Rahman Zahari, College of Business Management and Accounting, Universiti Tenaga Nasional, 26700 Pahang, Malaysia

Abdul Rahman Zahari is a Senior Lecturer in the College of Business Management and Accounting, Universiti Tenaga Nasional, Malaysia and has received his Ph.D. in Entrepreneurship from the Universiti Malaysia Pahang. He has more than 20 years of experience teaching courses in integrated marketing communications, digital marketing, sales management, international business, operations management, marketing/entrepreneurship research, and entrepreneurship. His research interests are in brand equity, corporate social responsibility, corporate governance, renewable energy, student publishing companies, and smart meters. He has published his research in the International Journal of Energy Sector Management, WSP Publishing, IGI Global Publication, Contemporary Marketing Review, International Journal of Business Management, Journal of Entrepreneurship Education, and The Journal of Asian Finance, Economics and Business. He also holds a trainer certificate from the Human Resources Corporation Berhad and is involved in various consulting projects with Tenaga Nasional Berhad and Pelitawanis.

Mohd Nizam Abdul Rashid, UMP Technology Sdn Bhd, Pahang, Malaysia

Mohd Nizam bin Abdul Rashid is currently the General Manager of UMP Technology Pvt. Ltd. (UMPT), a wholly owned subsidiary of UMP Holdings Pvt. Ltd. He graduated from Universiti Malaya with MSc. and BSc. Degree in Biotechnology. Prior joining UMPT, he was a Senior Assistant Registrar in Technology Transfer Office of Universiti Malaysia Pahang (UMP) and was an Associate in Malaysian Technology Development Corporation (MTDC). He has 13 years of accumulated experience in technology development and commercialisation. His research interest are in Commercialisation Management, Business Management and Innovation Strategy. He can be contacted at UMP Technology Pvt. Ltd., Lebuhraya Tun Abdul Razak, 25300, Kuantan, Pahang, via email at nizam@umpholdings.my or phone at +013-3427627.

References

Balcik, B., Beamon, B. M., Krejci, C. C., Muramatsu, K. M., & Ramirez, M. (2010). Coordination in humanitarian relief chains: Practices, challenges and opportunities. International Journal of Production Economics, 126(1), 22–34. Doi:10.1016/j.ijpe.2009.09.008
Burton, C., & Ovadiya, M. (2014). Communication following a disaster. Social Protection and Labor Systems -World Bank Group.
Chan, N. W. (1997). Increasing flood risk in Malaysia: causes and solutions. Disaster Prevention and Management: An International Journal, 6(2), 72–86. Doi:10.1108/09653569710164035
Chan, N. W. (2012). Impacts of disasters and disasters risk management in Malaysia: the case of floods. Economic and Welfare Impacts of Disasters in East Asia and Policy Responses., (December), 503–551. Doi:10.1007/978-4-431-55022-8
Centre of Disease Control and Prevention (2014). Crisis + emergency risk communication. U.S. Department of Health and Human Services. Retrieved 14 July 2018, from http://emergency.cdc.gov/cerc/resources/pdf/cerc_2014edition.pdf
Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. SAGE Publications. Doi:10.1007/s13398-014-0173-7.2
Department of Irrigation and Drainage, Ministry of Environment and Water (2020). Fenomena banjir di Malaysia. Retrieved May 28, 2020, from https://www.water.gov.my/jps/resources/auto%20download%20images/5847aab46bb32.pdf
Emergency Events Database (EM-DAT). The international disasters database, 2017. Retrieved May 28, 2020, from https://www.emdat.be/
Gupta, S. K. (2010). Urban Hydrology. Modern Hydrology and Sustainable Water Development, 297–321. Doi:10.1002/9781444323962.ch10
Jamaludin, M. H., S. Jaafar, B. K. C., & Abdullah, Z. (2013). FLOOD : Kuantan town centre almost paralysed, 37,100 evacuated in 4 states. New Straits Times. Retrieved June 30, 2018, from http://www2.nst.com.my/latest/font-color-red- flood-font-kuantan-town-centre-almost-paralysed- 37-100-evacuated-in-4-states-1.421108
Khalid, M. S. Bin, & Shafiai, S. B. (2015). Flood disaster management in Malaysia: an evaluation of the effectiveness flood delivery system. International Journal of Social Science and Humanity, 5(4), 398–402. Doi:10.7763/IJSSH.2015.V5.488
Kovács, G., & Spens, K. M. (2007). Humanitarian logistics in disaster relief operations. International Journal of Physical Distribution & Logistics Management, 37(2), 99–114. Doi:10.1108/09600030710734820.
Malay Mail Online. (2018). Number of flood evacuees near 12,000 in Johor, Terengganu, Pahang, Sabah. The Malay Mail Online.
Malay Mail. (2013). Heavy rain continues, over 38,000 flood victims throng relief centres in Pahang. Retrieved May 27, 2018, from https://www.malaymail.com/s/577089/heavy-rain-continues-over-38k-flood-victims-throng-relief-centres-in-pahang
Manuel, J. (2014). Crisis and emergency risk communication: lessons from the Elk River spill. Environmental Health Perspectives. Doi:10.1289/ehp.122-A214
Nour, M., Alhajri, M., Farag, E. A. B. A., Al-Romaihi, H. E., Al-Thani, M., Al-Marri, S., & Savoia, E. (2017). How do the first days count? A case study of qatar experience in emergency risk communication during the MERS-CoV outbreak. International Journal of Environmental Research and Public Health, 14(12). Doi:10.3390/ijerph14121597
Overstreet, R.E., Hall, D., Hanna, J.B., & Kelly Rainer, R. (2011). Research in humanatarian logisctics. Journal of Humanataraian Logicstics and Supply Chain Management, 1(2), 114-131.
Parmer, J., Baur, C., Eroglu, D., Lubell, K., Prue, C., Reynolds, B., & Weaver, J. (2016). Crisis and emergency risk messaging in mass media news stories: is the public getting the information they need to protect their health?. Health Communication, 31(10), 1215-1222. Doi:10.1080/10410236.2015.1049728
Punch, K. (2005). Introduction to Social Research - Quantitative & Qualitative Approaches. Sage, (c), 320. Retrieved 28 May 2018, from http://www.qualitative-research.net/index.php/fqs/article/view/109/227
Reynolds, B. J., & Shenhar, G. (2009). Crisis and emergency risk communication. In Koenig and schultz’s Disaster Medicine: Comprehensive Principles and Practices (pp. 326–344). Doi:10.1017/CBO9780511902482.024.
Scarpin, M. R. S., & De Oliveira Silva, R. (2014). Humanitarian logistics: empirical evidences from a natural disaster. Procedia Engineering, 78, 102–111. Doi:10.1016/j.proeng.2014.07.045
Shafiai, S., & Khalid, M. S. (2016). Examining of issues on flood disaster management in Malaysia. International Review of Management and Marketing, 6(S7), 51–56.
Shakir, A., Saudi, M., Juahir, H., Azid, A., Khairul, M., Kamarudin, A., … Samsudin, M. S. (2015). Flood risk pattern recognition using chemometric technique : a case study in Kuantan River Basin. Jurnal Teknologi, 1(August 2016), 137–141. Doi:10.11113/jt.v74.3772
Saifulsyahira, J., Edre, M. A., Ahmad Farhan, A. F., & Muhamad Hanafiah, J. (2016). Governance of flood disaster management: Malaysia case study. International Journal of Public Health and Clinical Sciences, 3(1), 17–30.
Shafiai, S. (2016). Flood disaster management in Malaysia: a review of issues of flood disaster relief during and post-disaster, (1983), 163–170. Doi:10.15405/epsbs.2016.08.24
Steelman, T. A., & McCaffrey, S. (2013). Best practices in risk and crisis communication: implications for natural hazards management. Natural Hazards, 65(1), 683–705. Doi:10.1007/s11069-012-0386-z
Van Wassenhove, L. N., & Pedraza Martinez, A. J. (2012). Using OR to adapt supply chain management best practices to humanitarian logistics. International Transactions in Operational Research, 19(1–2), 307–322. Doi:10.1111/j.1475-3995.2011.00792.
Zakaria, S. F., Zin, R. M., Mohamad, I., Balubaid, S., Mydin, S. H., & Mdr, E. M. R. (2017). The development of flood map in Malaysia. AIP Conference Proceedings (pp. 1903). Doi:10.1063/1.5011632
Zaidi, S. M., Akbari, A., & Ishak, W. M. F. (2014). A critical review of floods history in Kuantan River Basin: challenges and potential solutions. International Journal of Civil Engineering & Geo-Environment, 5.

Downloads

Published

2021-03-05

How to Cite

Muhamad Tamyez, P. F., Gerth, N. C. I., Zahari, A. R., & Abdul Rashid, M. N. (2021). Analyzing The Critical Factors for Humanitarian Response on Flood-Related Disaster. International Journal of Industrial Management, 10(1), 99–112. https://doi.org/10.15282/ijim.10.1.2021.6057

Issue

Vol. 10 (2021): International Journal of Industrial Management

Section

Vol 10 2021