Analyzing The Critical Factors for Humanitarian Response on Flood-Related Disaster


  • Puteri Fadzline Muhamad Tamyez Faculty of Industrial Management, Universiti Malaysia Pahang, Malaysia
  • Natalie Christiane Isabella Gerth ESB Business School, Reutlingen University, Germany
  • Abdul Rahman Zahari College of Business Management and Accounting, Universiti Tenaga Nasional, 26700 Pahang, Malaysia
  • Mohd Nizam Abdul Rashid UMP Technology Sdn Bhd, Pahang, Malaysia



Flood, Flood disaster management, Disaster communication, Humanitarian logistics


Every year, thousands of people in Malaysia have to be moved out and be relinquished from their homes due to heavy rainfall and poor irrigation system that led to a flood situation especially on monsoon season. Thus, the current study aims to concentrate on the two central aspects of disaster management in the context of flood disaster management in Kuantan, Pahang by the means of a mixed-method approach. The effectiveness of communication mechanisms in the case of floods is assessed with quantitative analysis using descriptive design. On another note, this study also takes a closer look at the underlying logistical framework found in flood disaster contexts and identifies its critical success factors via a qualitative research technique. Using thematic analysis, in-depth semi-structured interviews are analysed to arrive at conclusions regarding the critical success factors. Findings on the effectiveness of disaster communication indicated that the communication between authorities, agencies, non-government organizations and flood victims are still in need of improvement particularly related to emergency updates and increasing community awareness on the right actions for upcoming floods. The study also proved that coordination, communication, knowledge, and preparedness are the critical success factors for humanitarian response in the case of flood management. It is vital to protect the communities from flood disaster; hence, a clear and precise standard operating procedure needs to be in place and must be integrated among all related agencies which will benefit the stakeholders.

Author Biographies

Puteri Fadzline Muhamad Tamyez, Faculty of Industrial Management, Universiti Malaysia Pahang, Malaysia

Puteri Fadzline bt Muhamad Tamyez is currently the Deputy Dean of Research and Postgraduate Studies in Faculty of Industrial Management, Universiti Malaysia Pahang. She graduated from Universiti Technology MARA, Shah Alam, with a PhD in Business Management and from Universiti Sains Malaysia, Penang with BSc and MSc degrees in Bioresources, Paper and Coating Technology under the School of Industrial Technology. Prior to Universiti Malaysia Pahang, she had accumulated industrial experiences in the furniture and wood flooring industry for 4 years. At both companies, she is responsible for matters related to Quality Control and Production processes. Her research interests are Business Management, Innovation Management, Product Management, and Research Methodology. She can be contacted at Faculty of Industrial Management, Universiti Malaysia Pahang, Lebuhraya Tun Abdul Razak, 25300, Kuantan, Pahang, via email at or phone at +09-549 2445.

Natalie Christiane Isabella Gerth, ESB Business School, Reutlingen University, Germany

Natalie Christiane Isabella Gerth is a former Business Engineering student at ESB Business School, Reutlingen University.

Abdul Rahman Zahari, College of Business Management and Accounting, Universiti Tenaga Nasional, 26700 Pahang, Malaysia

Abdul Rahman Zahari is a Senior Lecturer in the College of Business Management and Accounting, Universiti Tenaga Nasional, Malaysia and has received his Ph.D. in Entrepreneurship from the Universiti Malaysia Pahang. He has more than 20 years of experience teaching courses in integrated marketing communications, digital marketing, sales management, international business, operations management, marketing/entrepreneurship research, and entrepreneurship. His research interests are in brand equity, corporate social responsibility, corporate governance, renewable energy, student publishing companies, and smart meters. He has published his research in the International Journal of Energy Sector Management, WSP Publishing, IGI Global Publication, Contemporary Marketing Review, International Journal of Business Management, Journal of Entrepreneurship Education, and The Journal of Asian Finance, Economics and Business. He also holds a trainer certificate from the Human Resources Corporation Berhad and is involved in various consulting projects with Tenaga Nasional Berhad and Pelitawanis.

Mohd Nizam Abdul Rashid, UMP Technology Sdn Bhd, Pahang, Malaysia

Mohd Nizam bin Abdul Rashid is currently the General Manager of UMP Technology Pvt. Ltd. (UMPT), a wholly owned subsidiary of UMP Holdings Pvt. Ltd. He graduated from Universiti Malaya with MSc. and BSc. Degree in Biotechnology. Prior joining UMPT, he was a Senior Assistant Registrar in Technology Transfer Office of Universiti Malaysia Pahang (UMP) and was an Associate in Malaysian Technology Development Corporation (MTDC). He has 13 years of accumulated experience in technology development and commercialisation. His research interest are in Commercialisation Management, Business Management and Innovation Strategy. He can be contacted at UMP Technology Pvt. Ltd., Lebuhraya Tun Abdul Razak, 25300, Kuantan, Pahang, via email at or phone at +013-3427627.


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How to Cite

Muhamad Tamyez, P. F., Gerth, N. C. I., Zahari, A. R., & Abdul Rashid, M. N. (2021). Analyzing The Critical Factors for Humanitarian Response on Flood-Related Disaster. International Journal of Industrial Management, 10(1), 99–112.