The Business Survival of Micro-enterprises in Facing Economic Uncertainty

Authors

  • Mohd Akmal Naim Mohamad Zaidi Faculty of Industrial Management, Universiti Malaysia Pahang, Malaysia
  • Noraina Mazuin Sapuan Faculty of Industrial Management, Universiti Malaysia Pahang, Malaysia
  • Suhal Kusairi School of Economics and Business, Telkom University, Bandung, Indonesia

DOI:

https://doi.org/10.15282/jgi.5.3.2022.8913

Keywords:

Economic uncertainty , Micro-enterprises, Government support , Governance & strategic planning , Digital Marketing, Business Survival

Abstract

The current economic uncertainty, especially during the Covid-19 pandemic, has affected the global socio-economy. In Malaysia, to curb the spread of Covid-19 viruses, the government has implemented the Movement Control Order (MCO). This action has caused many SMEs (including micro-enterprises) not to be able to continue their operations as usual, mainly due to cash flow problems, operational instability and supply chain disruptions. Micro-enterprises are a significant contributor to local economic development. Hence, business continuity strategies are essential for these enterprises to continue and survive in the market. The government has introduced various methods to support these businesses. Meanwhile, virtuous strategic planning and management can improve the management's governance and integrity in making accurate decisions to achieve their goals. The implementation of digital marketing can upsurge the sale of micro-enterprises. This study intended to examine the relationship between government support, governance & strategic planning, operational restructuring and digital marketing with micro-enterprises business survival. This study uses a quantitative method with a total of 135 respondents among the owner of micro-enterprises in Complex Pekan Rabu, Kedah. Government support, governance & strategic planning and digital marketing were found to be survival determinants factors during the covid-19 pandemic.

Author Biography

Noraina Mazuin Sapuan, Faculty of Industrial Management, Universiti Malaysia Pahang, Malaysia

Dr Noraina Mazuin Sapuan is a Senior Lecturer in Faculty of Industrial Management, University Malaysia Pahang, Malaysia. She completed her undergraduate and Master degree at Universiti Kebangsaan Malaysia (UKM) majoring in Applied Economics and Public Policy and Islamic Economics, respectively. She graduated with Doctor of Philosophy (Economics) from Universiti Malaysia Terengganu (UMT) and had successfully been awarded Pro-Chancellor Award during the 15th Convocation Ceremony in 2016. She has enormous experiences in teaching at tertiary level as well as research and consultancy works. Her area of interests is in Applied Macroeconometrics, Financial Economics, Circular Economy - Sustainable Development Goals (Micro/Macro), Environmental Economics, Islamic Banking and Finance and Personal Financial Planning. With her experiences in research, she has secured numerous external and internal grants from public and private institutions. In addition, she also had won many awards in international and national conferences and research exhibitions. In terms of management experience, she has vast involvements in academic management at Higher Education Institution.  She has been appointed as a Senator at her former university for two consecutive cycles (2016-2020) and as the Head of Department for Accounting and Finance Department (2016-2020). With her experience and knowledge, she hopes to become an academician that contributes positively towards the expansion of knowledge in the field of economic, finance and sustainability management. 

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Published

2023-01-01

How to Cite

Mohamad Zaidi , M. A. N. ., Sapuan, N. M., & Kusairi, S. (2023). The Business Survival of Micro-enterprises in Facing Economic Uncertainty. Journal of Governance and Integrity, 5(3), 328–335. https://doi.org/10.15282/jgi.5.3.2022.8913

Issue

Vol. 5 No. 3 (2022): Journal of Governance and Integrity

Section

JGI Vol. 5 Issue 3, December 2022

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