DETERMINATION OF THE INFLUENCE FACTORS ON SOCIAL COMMERCE IN SME: A REVIEW
DOI:
https://doi.org/10.15282/ijsecs.6.2.2020.4.0073Keywords:
S-Commerce, Technology Adoption Model, Small Medium EnterpriseAbstract
Social Commerce is a new form of online commerce that utilizes social media technology. Individuals and companies have become interested in utilizing Social Commerce. But, S-Commerce adoption is not easy because you have to know what factors determined S-Commerce adoption. This study aims to investigate the determinants factor that influences the implementation of social commerce on SME. The results of this study are TAM and UTAUT is a method that is widely used for S-Commerce implementation, while the factors that influence the implementation of social commerce are the perceived usefulness, trust, ease of use, facilitating conditions, and information quality.
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Copyright (c) 2020 Erwin Sutomo, Nur Shamsiah Abdul Rahman, Awanis Binti Romli
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