An Empirical View of Business Ethics on Press Freedom: A Case Study


  • Faiz Bin Azizul, Mr. Faculty of Industrial Management, Universiti Malaysia Pahang, 26300 Pahang, Malaysia.
  • Diyana Binti Kamaruddin, PhD Faculty of Industrial Management, Universiti Malaysia Pahang, 26300 Pahang, Malaysia.



Business Ethics, Press Freedom, Media, Ethical Principle


Press freedom in Malaysia is bound under several regulations and restrictions ever since Malaysia granted independence in 1957. Due to this, a few media and press laws were also inadvertently inherited from the draconian colonial law or introduced in controlling any extremist actions during emergency periods and also used in silencing any political rivals. Based on the report compiled by Reporters without Borders (RSF), Malaysia jumped 22 places to 101st of the World Press Freedom Index in 2020, better than all of our South East Asian neighbouring countries. The success of Malaysia freedom movement triggered by the reformation of a few media institutions, laws and practices throughout the year. The enhancement of Malaysia press freedom assisted in the development of the country and led the nation in becoming more progressive and transparent alongside other developing nations worldwide. In this research, few case studies were conducted at one of a privately-owned media organization headquarters in Kuala Lumpur, Malaysia is aimed to analyse the ethical issues about business ethics involving informal interviewing methods performed towards internal staff. The case recorded will then be categorized into four different setups. Each case from each category analysed will discuss, in detail, the business ethic concept and ethical principles. In this study, the discussion aims to strengthen moral values and business ethics that has implemented in the media industry sector in Malaysia.

Author Biographies

Faiz Bin Azizul, Mr., Faculty of Industrial Management, Universiti Malaysia Pahang, 26300 Pahang, Malaysia.

Faiz Azizul is an entrepreneur and part time lecturer at various institutions. He is currently active in business

and was working in various corporate organization.  He has also participated in various conferences, academic project presentation and co-author for the entrepreneurship modules published by Universiti Malaysia Pahang (UMP).

Diyana Binti Kamaruddin, PhD, Faculty of Industrial Management, Universiti Malaysia Pahang, 26300 Pahang, Malaysia.

Dr Diyana Kamarudin is currently the Head of Research Cluster for Marketing and Entrepreneurship and was also appointed as the SME for Research Methodology at the Institute of Postgraduate Studies, UMP. She is currently on the editorial board for the Asian Journal of Instruction, and the International Journal of Innovation and Industrial Revolution (IJIREV)


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How to Cite

Azizul, F. B., & Kamaruddin, D. B. (2021). An Empirical View of Business Ethics on Press Freedom: A Case Study. Journal of Governance and Integrity, 4(2), 125–134.



JGI Vol. 4, Issue 2, July 2021