PRODUCT IMAGE INFLUENCE OF THAILAND JEWELRY ENTERPRISES ON EXPATRIATE’S PURCHASE INTENTION ON GOLD JEWELRY IN THAILAND

Amirhossein Taghipour; Navidreza Ahadi; Puris Sornsaruht; Samart Deebhijarn; Nuno Miguel Rodrigues dos Santos; Porngarm Saengratwatchara; Sudaporn Kuntonbutr; Preeya Poopichayapongse

doi:10.15282/ijim.4.1.2018.10669

PRODUCT IMAGE INFLUENCE OF THAILAND JEWELRY ENTERPRISES ON EXPATRIATE’S PURCHASE INTENTION ON GOLD JEWELRY IN THAILAND

Authors

Amirhossein Taghipour 1Assumption University, Bangkok, Thailand
Navidreza Ahadi King Mongkut’s Institute of Technology Ladkrabang, Bangkok, Thailand
Puris Sornsaruht King Mongkut’s Institute of Technology Ladkrabang, Bangkok, Thailand
Samart Deebhijarn King Mongkut’s Institute of Technology Ladkrabang, Bangkok, Thailand
Nuno Miguel Rodrigues dos Santos The American Business School of Paris, France
Porngarm Saengratwatchara Srinakarinwirot University, Bangkok, Thailand
Sudaporn Kuntonbutr Rajamangala University of Technology Thanyaburi, Bangkok, Thailand
Preeya Poopichayapongse Srinakarinwirot University, Bangkok, Thailand

DOI:

https://doi.org/10.15282/ijim.4.1.2018.10669

Keywords:

Expatriates, Jewelry, Purchase intention, Thailand, Decision, Commitment

Abstract

Thailand has been a center for gems and jewelry for centuries. The numbers of SMEs in Thailand contribute significantly to the gems and jewelry market. The goals of this research is to study the importance of Thailand’s small and medium gem and jewelry market as one of Asia’s major hub for production and international sales, and how it affects ASEAN and international market. As the sampling procedure, convenience and purposive are used; a sample of 200 expatriates in Bangkok jewelry shops were selected. Moreover, Pearson correlation is used as the statistical test to examine the relationship between variables. Results show that the relationship between variables is significant with low and medium positive correlation.

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Published

2018-06-01

How to Cite

Taghipour, A., Ahadi, N., Sornsaruht, P., Deebhijarn, S., dos Santos, N. M. R., Saengratwatchara, P., Kuntonbutr, S., & Poopichayapongse, P. (2018). PRODUCT IMAGE INFLUENCE OF THAILAND JEWELRY ENTERPRISES ON EXPATRIATE’S PURCHASE INTENTION ON GOLD JEWELRY IN THAILAND. International Journal of Industrial Management, 4(1), 44–51. https://doi.org/10.15282/ijim.4.1.2018.10669