• Ku Hasnan Ku Halim Pusat Pengajian Kemanusiaan, Universiti Tun Hussein Onn Malaysia, Johor, Malaysia
  • Mohd. Ainuddin Iskandar Lee Abdullah Pusat Pengajian Kemanusiaan, Universiti Tun Hussein Onn Malaysia, Johor, Malaysia
  • Zahrul Akmal Haji Damin Institut Tun Perak, Batu Berendam, Melaka, Malaysia
  • Yusri Yusof Institut Transformasi Malaysia, Universiti Tun Hussein Onn Malaysia, Johor, Malaysia
  • Jamal Rizal Razali Pusat Sains Kemanusiaan, Universiti Malaysia Pahang Al-Sultan Abdullah, Pahang, Malaysia
  • Mohd Mizan Mohammad Aslam Universiti Pertahanan Nasional Malaysia, Kuala Lumpur, Malaysia




Chinese business, New economic policy, Business strategy, Business maneuver, Bumiputera


The paper will explore  the momentum of the  Chinese business in Malaysia into a consistent and competitive performance thereby making it possible to continue to lead the domestic business environment despite the many challenges before and after independence of Malaya. This paper employed the historical views conducted through literature content analysis. As a result, the study discovered that the business strategy used, particularly the maneuver capability factors in Chinese-owned companies before and after independence. Business maneuver methods were common strategies applied by the Chinese enterprises to increase the number of firm size during the period of the implementation of NEP era. The companies responded to the government’s call in opening up the ownership of shares for the Malay-Bumiputera investors without affecting their performance. Innovation to the preservation of Chinese-owned businesses in the era of NEP indicates that the companies practiced a partnership especially the small and medium enterprises and family businesses. Overall, it has proved that the dynamics of the company's business in the Chinese business based on the concept of maneuver allowed Chinese owned companies not only to survive, but to compete successfully and expand tremendously during the NEP era.


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How to Cite

Ku Halim, K. H., Abdullah, M. A. I. L., Haji Damin, Z. A., Yusof, Y., Razali, J. R., & Mohammad Aslam, M. M. (2024). EXPLORING THE MALAYSIAN CHINESE BUSINESS: A REVIEW. International Journal of Humanities Technology and Civilization, 9(1), 10–15. https://doi.org/10.15282/ijhtc.v9i1.10673