Kesesuaian dan Kebolehfahaman Penggunaan Istilah berkaitan Kesihatan dalam Hantaran Facebook 'Nutritionistkkm': Sebuah Analisis Kritis
The Appropriateness and Comprehensibility of Health-related Terminology Used in 'Nutritionistkkm' Facebook Posts: A Critical Analysis
DOI:
https://doi.org/10.15282/ijleal.v15i2.11697Keywords:
Facebook, Istilah kesihatan, Komunikasi kesihatan, Komunikasi media sosial, NutritionistkkmAbstract
Dalam era komunikasi digital, penggunaan istilah kesihatan yang sesuai dan mudah difahami dalam media sosial memainkan peranan penting untuk memastikan maklumat kesihatan dapat disampaikan dengan berkesan kepada masyarakat. Laman Facebook ‘Nutritionistkkm’ merupakan salah satu platform rasmi Kementerian Kesihatan Malaysia yang digunakan untuk menyebarkan maklumat berkaitan kesihatan dan pemakanan kepada orang awam. Kajian ini bertujuan untuk mengenal pasti istilah-istilah kesihatan yang digunakan dalam hantaran Facebook Nutritionistkkm, menilai kesesuaian, ketepatan dan konteks penggunaannya, serta menilai kebolehfahaman istilah-istilah tersebut kepada khalayak sasaran. Selain itu, kajian ini juga menghuraikan bagaimana penggunaan istilah tersebut mempengaruhi pemahaman dan penerimaan maklumat kesihatan oleh masyarakat. Kajian ini dijalankan menggunakan kaedah analisis teks kualitatif ke atas hantaran yang dimuat naik sepanjang bulan Mei 2024. Istilah yang dikenal pasti telah dikodkan, dianalisis mengikut tema utama, dan dinilai berdasarkan kesesuaian konteks sosial dan budaya. Hasil kajian mendapati bahawa, kebanyakan istilah yang digunakan adalah sesuai dan mudah difahami oleh khalayak umum. Namun, terdapat juga istilah teknikal tertentu yang memerlukan penjelasan tambahan agar maklumat dapat difahami dengan lebih menyeluruh. Kajian ini mencadangkan agar penggunaan istilah dalam media sosial kesihatan dipertingkatkan dengan memilih istilah yang lebih mesra pengguna dan menambah penerangan ringkas bagi istilah yang kompleks untuk meningkatkan pemahaman khalayak.
In the era of digital communication, the use of appropriate and easily understandable health-related terminology in social media is essential to ensure effective delivery of health information to the public. The Nutritionistkkm Facebook page, one of the official platforms managed by the Ministry of Health Malaysia, actively disseminates health and nutrition information to the public. This study aims to identify the health-related terms used in Nutritionistkkm Facebook posts, assess their appropriateness, accuracy, and contextual relevance, and evaluate the comprehensibility of these terms to the target audience. Additionally, this study describes how the use of such terms influence public understanding and acceptance of health information. This qualitative text analysis was conducted on Facebook posts published throughout May 2024. The identified terms were coded, thematically analysed, and evaluated based on their alignment with social and cultural contexts. The results revealed that most of the health terms used are appropriate and easily understood by the public. However, some technical terms require additional explanation to ensure complete comprehension. This study recommends that the use of health terminology on social media should be improved by selecting more user-friendly terms and providing brief explanations for complex terminology to enhance public understanding.
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