HALAL RETAIL GOVERNANCE THROUGH MS2400-3:2019: STRUCTURE, IMPLEMENTATION, AND GLOBAL BENCHMARKS

Authors

  • Nik Mohamad Ridhwan Halal Products Research Institute, Universiti Putra Malaysia, 43400 Serdang, Selangor, Malaysia
  • Abdul Hadi Samsi Centre for Human Sciences, Universiti Malaysia Pahang Al-Sultan Abdullah, 26300 Kuantan, Pahang, Malaysia

DOI:

https://doi.org/10.15282/ijhtc.v10i1.12269

Keywords:

Halal retail, Malaysia halal standard, Halal industry

Abstract

This paper explores the implementation and strategic potential of MS2400-3:2019, Malaysia’s halal retail supply chain standard, in response to growing demands for transparent and integrated halal governance. It aims to critically assess the standard’s structural composition, practical applicability, and global relevance in the context of modern halal retailing. Employing a qualitative methodology, the study applies thematic content analysis to academic literature, regulatory frameworks, and international benchmarks. The findings suggest that, although MS2400-3:2019 offers a comprehensive model aligned with Shariah principles and quality management systems, its adoption remains constrained by operational hurdles, a shortage of skilled personnel, and ambiguity surrounding return on investment. Benchmarking against halal governance systems in Indonesia, Brunei, the UAE, and Japan highlights Malaysia’s role as an innovator in halal supply chains, while also revealing notable deficiencies in implementation support and incentive mechanisms. The study puts forward practical recommendations to overcome these challenges, emphasizing the need for stronger policy coherence, stakeholder involvement, and technological integration. By pinpointing strategic shortcomings and proposing focused improvements, the paper contributes to advancing halal retail governance and reinforces Malaysia’s aspirations to lead in global halal certification and compliance.

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Published

2025-06-10

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Articles

How to Cite

Nik Mohamad Ridhwan, & Samsi, A. H. (2025). HALAL RETAIL GOVERNANCE THROUGH MS2400-3:2019: STRUCTURE, IMPLEMENTATION, AND GLOBAL BENCHMARKS. International Journal of Humanities Technology and Civilization, 10(1), 1-8. https://doi.org/10.15282/ijhtc.v10i1.12269

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