Factors influencing income adequacy among creative professionals
DOI:
https://doi.org/10.15282/ijim.20.3.2026.12624Keywords:
Creative Professionals, Income Adequacy, Business Skills, Artistic Identity, Entrepreneurial Identity, Creative PersonalityAbstract
The creative industry, encompassing areas such as publishing, design, media, the performing arts, and visual arts, is essential for societal progress and global economic development and plays a significant role in driving GDP and creating employment opportunities. Despite its potential, inconsistent income can pose challenges for creative entrepreneurs seeking financial security. This study aims to identify the main factors that influence income adequacy, specifically examining the roles of entrepreneurial identity, artistic identity, and business skills. It also explores the effect of creative personality on entrepreneurial identity. A quantitative research design was employed by distributing a questionnaire survey to creative entrepreneurs. The findings show that artistic identity, entrepreneurial identity, and business skills have a positive effect on income adequacy, suggesting that creative entrepreneurs who prioritise these skills will ensure financial stability. However, creative personality has no significant effect on entrepreneurial identity, indicating the challenges of a creative personality for sustainable income. These findings offer valuable insights for entrepreneurs looking to balance creativity and business acumen, which is essential for economic growth.
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