Bridging development and operations: A model to improve new product innovation practices and manufacturing readiness

Madurakavi Deivanayakan

doi:10.15282/ijame.23.1.2026.4.1002

Authors

Madurakavi Deivanayakan ASM Front-End Manufacturing Singapore Pte Ltd, Manager II - Technical Projects, Postal code: 737860, Singapore

DOI:

https://doi.org/10.15282/ijame.23.1.2026.4.1002

Keywords:

Research & Development, Product innovation, Strategy, Manufacturing

Abstract

In today’s ever-changing competitive markets, organizations need to stay competitive to maintain their market position, which sets the expectation of flexibility towards new technology adoption and the introduction of products that are coupled with innovation and consistency. The focus is not just on a timely market launch. Factors such as product development cycle time, meeting quality expectations, manufacturing readiness, and a solid execution plan to achieve product cost targets determine the success of new product releases. Though other factors may define New Product Introduction (NPI) success, this research is primarily focused on bridging development and operations within an organization to analyze and improve innovation practices during new product development and identify the key factors for successful NPI. From the literature, four factors were identified: collaborating with operations early in development phases, establishing an NPI team, using digital methods, and an organizational support environment. Various hypotheses were developed based on the literature and tested through a questionnaire survey. The collected data were analyzed. Findings and recommendations are shared to enhance the success rate of new product development and introduction, as well as product technical documentation and training efficiency.

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