DAVAOEÑOS’ PREFERRED CHARACTERISTICS OF SHOPPING MALLS DURING COVID-19

Authors

  • Akio Van James P. Montizo College of Business Administration Education, University of Mindanao, Bolton St. Davao City, Philippines
  • Sairon Paul P. Mahinay College of Business Administration Education, University of Mindanao, Bolton St. Davao City, Philippines
  • Vinsem B. Mindog College of Business Administration Education, University of Mindanao, Bolton St. Davao City, Philippines
  • Joanna Lynn Mercado College of Business Administration Education, University of Mindanao, Bolton St. Davao City, Philippines

DOI:

https://doi.org/10.15282/ijim.17.2.2023.9461

Keywords:

Service experience, Internal environment, Convenience, Utilitarian factors, Proximity, Demonstration

Abstract

The purpose of this study is to determine the preferred selected characteristics of shopping malls among Davaoeños during Covid-19. It specifically seeks to determine the level of preference among Davaoeños’ preferred shopping mall characteristics according to (1) service experience, (2) internal environment, (3) convenience, (4) utilitarian factors, (5) proximity, and (6) demonstration. This study also seeks to determine if there is a significant difference in the preference level for shopping malls when respondents are grouped according to their profiles. Quantitative research design was used, and simple random sampling was utilized with 100 respondents. As for the major findings, there is a significant difference in the shopping mall’s internal environment when respondents are grouped according to their age, occupation, and civil status.

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Published

2023-06-27

How to Cite

Akio Van James P. Montizo, Sairon Paul P. Mahinay, Vinsem B. Mindog, & Joanna Lynn Mercado. (2023). DAVAOEÑOS’ PREFERRED CHARACTERISTICS OF SHOPPING MALLS DURING COVID-19. International Journal of Industrial Management, 17(2), 126–137. https://doi.org/10.15282/ijim.17.2.2023.9461

Issue

Vol. 17 No. 2: June 2023

Section

Research Article

License

Copyright (c) 2023 Universiti Malaysia Pahang Publishing

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.