DAVAOEÑOS’ PREFERRED CHARACTERISTICS OF SHOPPING MALLS DURING COVID-19
Keywords:Service experience, Internal environment, Convenience, Utilitarian factors, Proximity, Demonstration
The purpose of this study is to determine the preferred selected characteristics of shopping malls among Davaoeños during Covid-19. It specifically seeks to determine the level of preference among Davaoeños’ preferred shopping mall characteristics according to (1) service experience, (2) internal environment, (3) convenience, (4) utilitarian factors, (5) proximity, and (6) demonstration. This study also seeks to determine if there is a significant difference in the preference level for shopping malls when respondents are grouped according to their profiles. Quantitative research design was used, and simple random sampling was utilized with 100 respondents. As for the major findings, there is a significant difference in the shopping mall’s internal environment when respondents are grouped according to their age, occupation, and civil status.
How to Cite
Copyright (c) 2023 Universiti Malaysia Pahang Publishing
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.