Analyzing the Impact of Ergonomics, Biodegradability, and Material Science on Consumer Behavior in Food Packaging

Nelfiyanti; E Ernyasih; Ratri Ariatmi  Nugrahani; Nik Mohd Zuki Nik Mohamed; Andry  Setiawan; Muhammad Aditia Al-Hafidz; D Daruki

doi:10.15282/ijame.22.2.2025.8.0945

Authors

N Nelfiyanti Department of Industrial Engineering, Faculty of Engineering, Universitas Muhammadiyah Jakarta, 10510 Jakarta, Indonesia https://orcid.org/0000-0003-2411-9535
E Ernyasih Faculty of Public Health, Universitas Muhammadiyah Jakarta, 10510 Jakarta, Indonesia
Ratri Ariatmi Nugrahani Department of Chemical Engineering, Faculty of Engineering, Universitas Muhammadiyah Jakarta, 10510 Jakarta, Indonesia
Nik Mohd Zuki Nik Mohamed Faculty of Manufacturing and Mechatronic Engineering Technology, Universiti Malaysia Pahang Al-Sultan Abdullah, 26600 Pekan, Pahang, Malaysia
Andry Setiawan Department of Industrial Engineering, Faculty of Engineering, Institut Sains dan Teknologi Nasional, 12640 Jakarta, Indonesia
Muhammad Aditia Al-Hafidz Department of Industrial Engineering, Faculty of Engineering, Universitas Muhammadiyah Jakarta, 10510 Jakarta, Indonesia
D Daruki Department of Industrial Engineering, Faculty of Engineering, Universitas Mercu Buana, Jakarta, Indonesia

DOI:

https://doi.org/10.15282/ijame.22.2.2025.8.0945

Keywords:

Biodegradability, Ergonomic design, Food packaging, Mechanical physical, Physical chemistry, SmartPLS

Abstract

Food packaging does the useful work of protecting the product and shaping consumer behavior—being convenient and sustainable. There have been few studies that thoroughly debated the role of ergonomics, biodegradability, and material science in shaping consumer behavior towards buying behavior. The problem has come into the spotlight as consumers increasingly look for not only functional, but sustainable and convenient packaging. Thus, in this research, the effects of ergonomic design, biodegradability, chemical and mechanical physics on organizational purchase intention will be investigated. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to analyze the data from 121 respondents. Analysis Period Initial Rows The four variables explained 62.8% of the variance in purchase intention (R² = 0.628), the strongest variable was biodegradability (F² = 0.140), followed by ergonomics (F² = 0.115)). The fields of physical mechanics and physical chemistry were significantly relevant to this study, as per its study findings. The study results made certain that all presumptions were accurate, three-polite, excellence of expertise in sustainable, easy-to-use packaging, form consumer choice to purchase. Thus, from these conclusions, we realized that packaging design is not just about being efficient in fulfilling the economic purposes of packaging, it must also address the genuine human needs of consumers — such as practicality and convenience. It indicates that actual innovation in packaging does not emanate from merely trend chasing or where the winds blow, it comes from a good grasp of what the marketplace is actually looking for.

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