Arfan R, Qurtubi Q. A RECOMMENDATION AND CONSUMER PREFERENCES FOR ADVERTISING MEDIA OF A RETAIL COMPANY PROMO PRODUCT ON A RIDER’S JACKET OF A RIDESHARING COMPANY USING CHOICE-BASED CONJOINT. JMMST [Internet]. 2019 Oct. 1 [cited 2024 Apr. 26];3:58-62. Available from: https://journal.ump.edu.my/jmmst/article/view/3024