AHMED MOHAMED AHMED SERWAH; KHAW, K. W.; CHEANG SHARON PECK YENG; ALHAMZAH ALNOOR. Customer analytics for online retailers using weighted k-means and RFM analysis . Data Analytics and Applied Mathematics (DAAM), [S. l.], v. 4, n. 1, p. 1–6, 2023. DOI: 10.15282/daam.v4i1.9171. Disponível em: https://journal.ump.edu.my/daam/article/view/9171. Acesso em: 22 jul. 2024.